Promoting the rush to the gold fields, Brannan made it seem as if riches would be easily found. When he heard about the gold, he bought up all the picks, shovels, and pans he could, and when men began traveling to the American River to search for gold, he sold those tools to them at a tremendous profit. The Mormon entrepreneur then began to promote the story, because he owned the only store between San Francisco and the site of the discovery. “Gold! Gold! Gold from the American River!” Newspaper editor and businessman Samuel Brannan ran down the street in Sacramento shouting the news that gold had been discovered in California. Use this Narrative alongside the Migration West Decision Point to allow students to explore the various motivations people had for moving westward.
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